অনলাইনে ইনকাম করার সবচেয়ে জনপ্রিয় এবং তুলনামূলক সহজ ক্যাটাগরি হল ডিজিটাল মার্কেটিং। আর ডিজিটাল মার্কেটিং এর সবচেয়ে গুরুত্বপূর্ণ ও বড় পার্ট হল SEO বা Search Engine Optimization. একজন ESO Expert হিসেবে ক্যারিয়ার গড়তে চাইলে অবশ্যই নিম্নোক্ত বিষয়গুলো সম্পর্কে পরিপূর্ণ ধারণা রাখতে হবে।
1. Understand SEO
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What is Search Engine?
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How search engine works?
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What is SEO?
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How does it work?
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Different types of SEO for different types of businesses.
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What are the characteristics of an
2.
Know about the Google SERP
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How does Google search work?
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What is SERP?
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Why Understanding SERPs Is So Important
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Traditional SERP Features
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Advanced SERP Features
3.
Domain & Hosting
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What is Domain?
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What is Hosting?
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Why you need a Website?
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How to select a domain for your business?
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Expired domain research
5.
Business Branding or Self-Branding
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What is Branding?
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Why you need it?
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Create your or company brand profiles.
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Find yourself or company in Google
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Introducing Canva
6.
Facebook Business Page
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Facebook Business Intro
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Create a Facebook Business Page
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Optimize a Business Page
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Set Call to Action
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Set Messaging option
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Add Services
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Facebook Business Page Insights
7.
LinkedIn Company Page
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Important of LinkedIn Company Page
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Create a LinkedIn Company Page
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Complete Optimization of a LinkedIn Company Page
8.
YouTube Channel
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Important of YouTube in Local SEO
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Create a YouTube Channel
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Complete Optimization of a YouTube Channel
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Associate Website into YouTube
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Create a Video for your Business
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Optimize the Video for your Channel
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YouTube SEO
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Video Marketing
9.
Pinterest Business Account
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Why you need Pinterest?
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Create a Business account for Pinterest
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What is Board?
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What is Pin?
10.
Google My Business (GMB) for Local Business
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How to Determine If You’re Business Is Already Listed
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Adding Your Business If It’s Not Already Listed
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Google’s Guidelines for Listing on Google My Business
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GMB Optimization & Verification
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The Importance of Google Reviews
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The Quickest and Easiest Way to Get Reviews
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GMB Maintenance
11.
Keyword Research Step by Step
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Brainstorming Your Keywords
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How to find Related SEO terms and Related Keywords?
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Keyword Research tools
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Have a sneak look at the top organic keywords of your competitors.
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Determining how easily we can rank for specific keywords.
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What is KGR (Keyword Golden Ration?)
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Keyword cannibalization
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Local business keyword research
12.
on-Page Optimization
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Keyword Density, Keyword Prominence & Keyword Proximity
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Title
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Meta Tag
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Heading
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URL
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Anchor Text
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Internal & External Linking
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Image Optimization
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Content
13.
WordPress Site Creation & SEO
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Introduction of cPanel
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WordPress Installation
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Introduction of WordPress Dashboard
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WordPress Page & Post
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WordPress Category
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WordPress Theme Customization
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Create a Complete Website
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WordPress SEO Plugin
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WordPress Page Optimization with Yoast SEO
14.
E-commerce SEO
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Title Tag Optimization
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Meta Tag Optimization
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URL/Permalink
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Heading Tag
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Image Optimization
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Content Optimization
15.
Technical SEO
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Google crawl and index
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Canonical tag
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SSL Certificate
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Mobile Friendly
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Sitemap
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Robots.txt
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Page Loading Speed
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Structure Data Markup (Schema)
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Redirections
16.
Google Algorithm
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What is Algorithm?
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Mobile-First Index
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Panda
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Penguin
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Fred
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Rank Brain
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BERT
17.
off-Page Optimization
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What is Backlink?
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Link Attributes
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Blog Commenting
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Guest Posting
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Q/A
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Forum Posting
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Broken Link Building
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Create compelling Infographics
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Improve Social Signals
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Directory Submission
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Video Marketing
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Link Roundup Posts
18.
Google Search Console
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Google Search Console add and verification.
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Performance
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URL Inspection
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Coverage
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Submit a Sitemap
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Mobile usability
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Security & Manual Action
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Settings
19.
Google Analytics
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Add a site to Google Analytics
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Google Analytics Data Comparison
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Audience > Overview
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Audience > Demographics
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Audience > Geo
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Acquisition > All Traffic > Source/Medium
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Acquisition > Search Console
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Behavior > Site Content > Landing Pages
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Behavior > Site Content > Exit Pages
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Realtime > Overview
উক্ত বিষয়গুলোর উপর ধারাবাহিক টিউটোরিয়াল পেতে আমাদের সাথেই থাকুন।
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